La Griotte — Wine Label
Le Clos La Coutale commissioned me to develop the visual identity for its new wine cuvée : La Griotte.
Inspired by the ritual of aerating wine — a simple yet expressive gesture that reveals its aromas, depth and colour — the concept became the foundation of a distinctive visual language. Designed as a cohesive series, this graphic approach unfolds across five labels, each contributing to a unified yet nuanced identity.
Inspirations
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Beyond the bottle, the project extends into a 360° visual experience, encompassing print, editorial design, photography and motion design.
Animations
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This series of five promotional films celebrates the 2024 vintage of La Griotte through five distinct poetic interpretations.
Exploring the wine's sensory palette, each film translates its rich nuances into visual expressions — from the vibrant notes of cherry, raspberry, redcurrant and blood orange to delicate floral hints of violet and peony, alongside mineral undertones of limestone and sand.
Together, these films capture the wine's distinctive character: delicate yet expressive, light, both rooted in tradition and unexpectedly unconventional.
Behind the scenes
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Credits
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Client : Clos La Coutale
Creative Direction / Design / Animation : Valentin Nouvel (niu)
Photography / Set Design / Retouching : Tony Villate
Music & Sound Design : Alexis Dehimi
Client : Clos La Coutale
Creative Direction / Design / Animation : Valentin Nouvel (niu)
Photography / Set Design / Retouching : Tony Villate
Music & Sound Design : Alexis Dehimi
