For their last digital campain, Chane tasked me to create three distinct digital signatures that encapsulated the essence of the brand using a collage aesthetic. This project involved crafting two floral compositions and one fireworks-themed signature, each designed to evoke the luxurious and captivating qualities synonymous with Chanel.
I had to developed a creative concept that harmonized the elegance and sophistication of Chanel with the collage art form, ensuring a seamless integration of elements, then meticulously assembled the collage elements to form visually striking compositions, emphasizing the craftsmanship and attention to detail that Chanel is known for.
I had to developed a creative concept that harmonized the elegance and sophistication of Chanel with the collage art form, ensuring a seamless integration of elements, then meticulously assembled the collage elements to form visually striking compositions, emphasizing the craftsmanship and attention to detail that Chanel is known for.
CREDITS :
Year: 2022
For CHANEL
Directed by : CHANEL
Art Directed by: Valentin Nouvel (Niu)
Animation : Valentin Nouvel (Niu)
Signature 1
Signature 2
Signature 3
